Iconic British make-up brand Rimmel London has been a household name and part of British heritage for decades now. Known for iconic collaborations with equally iconic British supermodels like Kate Moss, Cara Delevingne, and Naomi Campbell.
On the 8th of April, the brand unveiled its exciting collaboration with CUPP, a popular bubble tea brand, to create a limited-edition drink menu inspired by Rimmel’s new range of fruity lip oils – Oh My Gloss! Lip Oils. This partnership celebrates Gen Z’s love for lip products, and lip oils in particular with delicious, mood-boosting fruity scents.
The Oh My Gloss! Lip Oils range features four irresistible scents – Watermelon, Coconut, Strawberry, and Pomegranate. According to a recent survey by Rimmel London, 46% of makeup enthusiasts from Gen Z consider lips to be their favourite part of their makeup routine. Additionally, 45% of respondents revealed that fruity scents enhance their mood.
The CUPP menu is equally full of bursting flavours. The limited-edition menu includes 4 drinks, all inspired by one of the 4 glosses. Coconut Oat Milk – inspired by the Clear Cloud Coconut-scented lip oil, Watermelon Oat Matcha – inspired by the Pink Flush Watermelon-scented lip oil, Strawberry Fruit Tea – inspired by the Berry Pink Strawberry-scented lip oil and finally Pomegranate – inspired by the Vivid Red Pomegranate-scented lip oil.
Not only can customers enjoy these delectable bubble tea flavours, but they can also receive lip oil giveaways at each store over seven days. It’s a perfect opportunity to collaborate with the world of beauty whilst indulging your sweet tooth.
Amy Wanstall, Influencer Marketing & Communications Lead at Rimmel London, expressed her excitement about the collaboration, stating, “Our new Rimmel London Lip Oils are here to add a dose of juicy goodness to your makeup routine. Packed full of amazing ingredients, the new Oh My Gloss! Lip Oils are truly versatile and can be worn under your favourite Rimmel London lipstick or layered on top for an extra shine. We can’t wait for everyone to try them!”
Angharad Jackson, Brand Director at CUPP, also shared her enthusiasm, saying, “We’re so excited to reveal what we’ve been working on with Rimmel London for this exciting campaign! We loved creating these bubble teas to match the Oh My Gloss! Lip Oil collection and can’t wait to share it with our wonderful customers. Bubble tea matched to your Lip Oils – What’s not to love?!”
To make the collaboration even more special, select CUPP stores will offer the first 100 customers who purchase from the Rimmel London x CUPP menu the chance to get their hands on a complimentary lip oil. The participating stores include Camden, Manchester, Byres Rd in Glasgow, Twickenham, Nottingham, Bristol Cabot Circus, and Brighton. Make sure to mark your calendars and be among the lucky few to enjoy this fantastic offer.
The Oh My Gloss! Lip Oils are available for purchase at Boots, Superdrug, and other major retailers, both in-store and online, for £8.99 whilst their CUPP range will be available for purchase at all stores from
Introducing Rimmel London’s Oh My Gloss! Lip Oils x CUPP Bubble Tea
Iconic British make-up brand Rimmel London has been a household name and part of British heritage for decades now. Known for iconic collaborations with equally iconic British supermodels like Kate Moss, Cara Delevingne, and Naomi Campbell.
On the 8th of April, the brand unveiled its exciting collaboration with CUPP, a popular bubble tea brand, to create a limited-edition drink menu inspired by Rimmel’s new range of fruity lip oils – Oh My Gloss! Lip Oils. This partnership celebrates Gen Z’s love for lip products, and lip oils in particular with delicious, mood-boosting fruity scents.
The Oh My Gloss! Lip Oils range features four irresistible scents – Watermelon, Coconut, Strawberry, and Pomegranate. According to a recent survey by Rimmel London, 46% of makeup enthusiasts from Gen Z consider lips to be their favourite part of their makeup routine. Additionally, 45% of respondents revealed that fruity scents enhance their mood.
The CUPP menu is equally full of bursting flavours. The limited-edition menu includes 4 drinks, all inspired by one of the 4 glosses. Coconut Oat Milk – inspired by the Clear Cloud Coconut-scented lip oil, Watermelon Oat Matcha – inspired by the Pink Flush Watermelon-scented lip oil, Strawberry Fruit Tea – inspired by the Berry Pink Strawberry-scented lip oil and finally Pomegranate – inspired by the Vivid Red Pomegranate-scented lip oil.
Not only can customers enjoy these delectable bubble tea flavours, but they can also receive lip oil giveaways at each store over seven days. It’s a perfect opportunity to collaborate with the world of beauty whilst indulging your sweet tooth.
Amy Wanstall, Influencer Marketing & Communications Lead at Rimmel London, expressed her excitement about the collaboration, stating, “Our new Rimmel London Lip Oils are here to add a dose of juicy goodness to your makeup routine. Packed full of amazing ingredients, the new Oh My Gloss! Lip Oils are truly versatile and can be worn under your favourite Rimmel London lipstick or layered on top for an extra shine. We can’t wait for everyone to try them!”
Angharad Jackson, Brand Director at CUPP, also shared her enthusiasm, saying, “We’re so excited to reveal what we’ve been working on with Rimmel London for this exciting campaign! We loved creating these bubble teas to match the Oh My Gloss! Lip Oil collection and can’t wait to share it with our wonderful customers. Bubble tea matched to your Lip Oils – What’s not to love?!”
To make the collaboration even more special, select CUPP stores will offer the first 100 customers who purchase from the Rimmel London x CUPP menu the chance to get their hands on a complimentary lip oil. The participating stores include Camden, Manchester, Byres Rd in Glasgow, Twickenham, Nottingham, Bristol Cabot Circus, and Brighton. Make sure to mark your calendars and be among the lucky few to enjoy this fantastic offer.
The Oh My Gloss! Lip Oils are available for purchase at Boots, Superdrug, and other major retailers, both in-store and online, for £8.99 whilst their CUPP range will be available for purchase at all stores from
The Oh My Gloss! Lip Oils are available for purchase at Boots, Superdrug, and other major retailers, both in-store and online, for £8.99 whilst their CUPP range will be available for purchase at all stores from
