Huda Beauty, the globally acclaimed beauty brand founded by Huda Kattan in 2013, has once again set the beauty industry abuzz with the launch of its new Blush Filter liquid blushes. This latest addition to the brand’s extensive product line is designed to offer a flawless, radiant complexion, catering to beauty enthusiasts who crave a natural yet glamorous glow. On June 19, 2024, Huda Beauty introduced the Blush Filter liquid blushes to their ever-growing portfolio of makeup products. Known for their innovative formulas and trendsetting launches, Huda Beauty’s latest offering promises to redefine the blush game with its unique texture, vibrant shades, and long-lasting finish.
The line contains five shades: black cherry, cotton candy, peach sorbet, strawberry cream, and watermelon pop. With a fairly varied shade range, we hope this collection can cater to all skin tones – though perhaps a few darker shades in varying tones would have been nice to see to be definitively sure that the product was for every shade and type of skin. Nonetheless, the colours are dreamy with a lovely creamy hue to each shade that creates that more natural glow. The Blush Filter liquid blushes are formulated to deliver a seamless, skin-like finish that mimics the effect of a real-life beauty filter. Huda Kattan, the visionary behind Huda Beauty, shared her inspiration for the Blush Filter liquid blushes during the launch event. She emphasised her desire to create a product that enhances natural beauty while providing a flawless, photo-ready finish. Kattan explained that the idea was to develop a blush that could replicate the flattering effects of a beauty filter, giving users the confidence to shine in real life and on social media. Voir Magazine was invited to the event and was met with a dazzling display of pink and red – with a bejazzling station where you could decorate your blush components with pink, red, and silver crystals. We saw bracelet-making, tooth-gem stools, sweet stations, cotton candy machines, cocktails, and makeup counters displaying the Blush Filter products equipped with makeup artists. Huda herself even made an appearance, greeting everyone in a stunning Brielle hot pink, sheer, maxi dress and taking photos and videos with guests for their socials. The event’s fun and creative design style, with an overall theme of pink and red, set up the product’s launch perfectly and is yet another on-brand addition to Huda Beauty’s product line.
The beauty community has eagerly welcomed the new Blush Filter liquid blushes, with many influencers and makeup artists praising the product for its innovative formula and stunning results. Early reviews highlight the ease of application, the beautiful range of shades, and the product’s ability to deliver a natural, dewy finish.
The Blush Filter liquid blushes are now available on the Huda Beauty website and at select retailers worldwide – such as CultBeauty, Boots, and Feelunique. Beauty enthusiasts can look forward to achieving that coveted filter-like finish, all with the swipe of a blush.
