Alo Yoga, the iconic fashion and lifestyle brand that has become synonymous with all things ‘clean girl’ that specialises in luxurious activewear inspired by mind-body wellness, hosted an exclusive event to celebrate the launch of its flagship store on London’s iconic Regent Street. The evening was co-hosted by Alo partner Rosie Huntington-Whiteley, with star guests in attendance including Alva Claire, Sabrina Elba, Rochelle Humes, and Yasmin Finney.
Guests stepped into the world of Alo for a night of relaxation as they explored the new store and discovered Alo’s luxury, high-performance apparel ahead of the doors opening to the public on the 2nd of August. The event featured exclusive treatments such as Cryo facials by 111Skin, IV Drips by Reviv, and EMSculpt NEO treatments, enhancing the evening’s focus on holistic well-being.
Among the attendees were notable figures like Patricia Bright, Charli Howard, Chey Maya, Victoria Magrath, and Phoebe Torrance, all eager to experience Alo’s latest offerings.
Located at 150 Regent Street, the new Alo Yoga store boasts over 10,000 square feet and showcases the brand’s range of athletic apparel for women, men, and unisex styles. From loungewear and coordinated sets to elevated leisure looks perfect for long weekends, Alo Yoga embodies the fusion of fashion, function, and fitness. The designs support seamless movement throughout the day, no matter the occasion, featuring studio-to-street performance wear crafted from Alo’s signature fabrics, complemented by a curated selection of accessories, footwear, and wellness products.
The success of the first UK store on Kings Road in 2023 led to the Regent Street flagship opening which is designed to offer an enchanting shopping experience. The innovative interior design and fitting rooms create a serene ambience that reflects Alo’s brand pillars of Air, Land, and Ocean. Enhancing the store’s natural and harmonious atmosphere is a live tree, symbolising growth and vitality.
“We are excited to open our second store on London’s historic Regent Street. This store is more than just a retail space—it’s a chance to connect more deeply with our community. We aim to provide a space where our community can not only shop but also experience the mindful lifestyle that Alo represents, fostering connections and promoting mind-body wellness. We look forward to becoming a part of the vibrant London community and bringing our unique blend of fashion, performance, and mindfulness to this iconic city,” said Danny Harris, co-founder and co-CEO of Alo Yoga.
Expansion and New Product Offerings
Founded in Los Angeles in 2007, Alo Yoga has a mission to spread the transformative power of mindfulness, movement, and wellness globally. The brand has cultivated a dedicated community of celebrities and influential figures worldwide, including Kendall and Kylie Jenner, Rosie Huntington-Whiteley, Hailey Bieber, and Taylor Swift. Since its inception, Alo has experienced increasing international demand for its products and anticipates continued growth as it expands into more physical locations in the global market.
As well as expanding its retail footprint, Alo Yoga has also ventured into the footwear market with the launch of its revolutionary recovery trainers. Engineered for all-day recovery with cutting-edge technology, these trainers deliver insane comfort and support, ensuring every step feels like a rejuvenating post-workout. Embraced by celebrities and athletic enthusiasts alike, this style has quickly sold out, setting a new standard in performance footwear.
To celebrate the flagship store opening, Alo Yoga will ignite London with a month-long celebration of special events and community classes. From rejuvenating sound healing sessions to transformative breathwork, nourishing nutrition workshops, and empowering manifesting workshops, each event promises to infuse a touch of Los Angeles wellness into the heart of London. The brand continues to lead a movement of mindful living and wellness, driven by a mission to share the transformative power of yoga and active lifestyles globally.
With its new flagship store, Alo Yoga not only cements its presence in London but also reaffirms its commitment to promoting a lifestyle that blends fashion, performance, and mindfulness.
Words by Bethan Gwynne
Images; Courtesy of Good Culture
