On Friday 7th June, as part of the new format, the BFC will take over the Institute of Contemporary Arts and host a curated programme which will include an exhibition, panel discussions and cultural events informed by the first three cultures the BFC has chosen to spotlight this season. In collaboration with three guest curators, the BFC will explore Black culture centred around self-love; South Asian culture with a focus on pattern, textile and craftsmanship; and queer culture, with a spotlight on young creative voices from the trans community. Rooted in London, storytelling will focus on British brands and designers, as well as personal stories from a variety of communities within these cultures. In celebration of LFW40, there will be a retrospective installation that celebrates the success of LFW and the important role it plays globally at the intersection of culture.
This will be complemented by the “40 for 40” schedule, with an incredible lineup of 40 activations hosted by leading British brands and designers across the city including; catwalk shows, presentations and events. The BFC will take over the Groucho Club on Sunday 9th June to provide designers and brands with a dynamic activation space. The immersive programme is designed for guests to explore and experience the city and brands in new ways.
Caroline Rush, Chief Executive, of the British Fashion Council commented:“As we continue our celebrations of LFW40, we are thrilled to share a new concept for LFW June which will amplify our designers and promote the diverse menswear businesses, from streetwear to Savile Row, as well as retail in the city. We will celebrate and pay homage to some of the cultures which contribute so much to the UK fashion industry, the aim is to build on this with different cultures each year. The new format is a direct result of the conversations we are continuously having with the BFC community (designers, media, UK and international retailers). We want to ensure we are recognising the business needs of our designers and providing them with a global showcasing platform which is both relevant and beneficial. This iteration of LFW is a really exciting opportunity to future-proof and innovate the UK’s fashion showcasing capabilities and highlight the city’s point of difference during Men’s Fashion Month. We look forward to launching this new format with the support of 1664 Blanc.”
The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support for LFW June 2024 alongside our Principal Partner: 1664 Blanc and Official Partners: Diet Coke, The Londoner and TONI&GUY. Official Suppliers: FORA, Getty and Ocean Outdoor. Official Supporters: Department for Business and Trade, HM Government, Mayor of London.
